Friday, May 17, 2013

The Problem with Yelp

ArticleCraigslist Yelp Ad Offers Money In Exchange For Good New York Restaurant Reviews - Huffington Post

Unfortunately, Yelp has been going from community-based review site to corporate-heavy organization. If you step out of line even slightly in a Yelp review, you get swatted down. In their Terms of Use, they can do whatever they want to with any review you post. There is little to no reward on Yelp. I am a Yelp Elite member, which means that we get invited to occasional special events for appetizers and drinks. And, that's nice, but if your city has a lousy "Community Manager" like we do in Memphis, your opinion of Yelp can drop very quickly. The people I dealt with in New York were great! But, they aren't where I am now.

Keep in mind, with Yelp, or any content site like TripAdvisor, you are providing them with free content. What you provide fuels their sites. They sell advertising, among other revenue generators, and you get (in the case of Yelp) not too much in return. And, on TripAdvisor, nothing that I know of.

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